Markem-Imaje grows in authentication again with Blue Bite buy

A year and a half after bolstering its authentication and traceability business by buying Systech, Markem-Imaje has swooped again with a deal to buy Blue Bite.

New York, US-based Blue Bite is a software company specialising in product authentication, traceability, brand storytelling and consumer engagement using mobile applications, and counts companies like L'Oreal, Bulgari, Adidas, Moet Hennessy and Samsung among its customer base.

The company says it offers an end-to-end authentication as a service suite that enables brands to expose counterfeits, and simultaneously turn products into an exclusive, direct-to-consumer content channel.

Markem-Imaje's parent company Dover agreed a deal to buy Systech in January 2020 and incorporate the serialization, traceability and anti-counterfeiting specialist into its $1 billion printing and identification business.

Adding Blue Bite "strengthens Markem-Imaje's position in software solutions catering to the broad spectrum of needs of [fast moving consumer goods], pharma and industrial manufacturers," said the company.

"Growing our portfolio of software solutions to cater to the growing and more sophisticated needs of our customers around product identification, traceability and authentication is a top strategic priority for Markem-Imaje,” said Vincent Vanderpoel, the company's chef executive.

"We are excited to integrate Blue Bite into our portfolio of Markem-Imaje and Systech software solutions and provide our global clients the necessary tools to drive efficiency, compliance, brand loyalty and incremental sales," he added.

"Additionally, we see an exciting opportunity to adapt Blue Bite solutions to industrial applications and plan to collaborate with other Dover operating companies on this initiative."

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