It would establish liability for online retailers when a third party sells a counterfeit that poses a risk to consumer health or safety.
Brand says the rise in counterfeit products is being driven by a trend among some purchasers to seek out cosmetic 'dupes'.
Health and wellness company has sent cease-and-desist letters to counterfeit sellers on online marketplaces.
Nutraceutical manufacturer minimised counterfeit activity on seven products with Laava Smart Fingerprints.
A total of 810,995 counterfeit fashion items and 61,246 counterfeit electronic devices were seized in the crackdown.
On the positive side, most Europeans reject justifications for buying counterfeit goods, says the EUIPO.
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.
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