It would establish liability for online retailers when a third party sells a counterfeit that poses a risk to consumer health or safety.
The fake certificates were being sold mainly on social media, including Facebook, TikTok, Snapchat, Instagram and WhatsApp.
Firm says there is no longer "material uncertainty" about its ability to continue operating in the foreseeable future.
Data is one of the most powerful tools in the anti-counterfeit enforcement professional’s arsenal, write Matthew Harte.
Failing to implement adequate email security exposes companies and their customers to cybersecurity incidents.
EBSI-ELSA tech is the outcome of a project to find an open-source blockchain architecture for anti-counterfeit.
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.