Dr Mark Deakes will lead the organisation as it pushes developments in new anti-counterfeit technologies.
Prioritising online marketplaces with a customised brand monitoring strategy is the key to tackling counterfeits in APAC.
ConnectQR generates and manages QR codes without any input from YPB, adding another revenue stream for the firm.
TaoBao, WeChat, DHGate, Pindoduo and Shopee are among USTR's latest list of online marketplaces that allow counterfeits.
Annual haul remains one of the lowest levels ever in proportion to total banknotes in circulation, says ECB.
The Security Image Register (SIR) incorporates changes to take into account the increased sophistication of holograms.
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