Platform combines software and hardware to create a means of proving the authenticity of items “through the product life cycle.”
New members hail from health care group Johnson & Johnson, grocery chain Kroger, retailer Target and Wakefern Food Corp.
Two-thirds of convenience store owners say the UK plans will drive the black market for tobacco products.
There was an increase in shipment misdirection and cases of fraud against small motor carriers or owner/operators.
In 12 months, Greater Manchester Police and enforcement partners have seized 1,040 tonnes of fake goods worth £143.5m.
Alliance aims to fight counterfeits by offering design-driven organisations “guidance, advice, and technical monitoring."
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.