Counterfeit Wonka, Prime and Cali-Gold bars are putting consumers at risk, says Food Standards Agency.
Update includes a webpage about lot codes, a video detailing components of tracing systems and a traceability plan example.
Platform combines software and hardware to create a means of proving the authenticity of items “through the product life cycle.”
New members hail from health care group Johnson & Johnson, grocery chain Kroger, retailer Target and Wakefern Food Corp.
Chinese team says its authentication method eliminates the need for cumbersome laboratory processes.
There was an increase in shipment misdirection and cases of fraud against small motor carriers or owner/operators.
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.
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