Dr Mark Deakes will lead the organisation as it pushes developments in new anti-counterfeit technologies.
The number can be used by anyone who has suspicion about food crime and wants to report it safely and confidentially.
The company is working with the Shanghai Public Security Bureau on a series of enforcement raids within China.
The fake beverages posed significant risks to public health and consumer safety, according to a local media report.
Disruption caused by attacks on shipping in the region has led to the largest diversion of international trade in decades.
Chinese consumers were more likely to trust the quality and provenance of food if tracked using a blockchain-based system.
After more than 15 years of publishing SecuringIndustry.com, its co-founders have decided to move on to other projects, and it is time to pass the brand and publication on to new owners who can take it forward editorially and commercially. If you would like more information about the opportunity, please contact us at info@securingindustry.com.