Trading partners have significant work to do to create the connections for exchanging transaction data under the new law.
BrandShield removes over 7,500 online threats but rogue pharmacies and fake drug listings remain critical issue worldwide.
The agency wants to hear from consumers, IP holders, online and physical markets, and others to guide its strategy.
There are still concerns that some trading partners in the supply chain will struggle to be ready by Nov 27.
It is estimated that they made around $4.4m in illicit profit from the sales of fake benzodiazepines on the dark web.
416m prescriptions were filled by illegal online pharmacies between 2017 and 2022, according to IQVIA study.
RiskGPT promises to help users predict, prevent, and respond to the threat of cargo theft or other shipment risks.
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.