Product authentication and consumer engagement solutions provider YPB Group Limited (ASX:YPB) (“YPB” or the “Company”) is pleased to advise that it has now achieved a critical technical milestone with Android smartphone readability of its proprietary MotifMicro technology.
Importantly, this technical step is also a key commercial milestone. Adding Android functionality to the existing iOS capability of MotifMicro has been the final technical hurdle in MotifMicro’s commercial development path as the capacity to detect MotifMicro with either of the two smartphone operating systems is necessary for wide market coverage.
Early adopting development partners PanPass, China’s largest security label printer, and OPP Gravure Printing, a leading Thai commercial printer, have been awaiting Android prior to offering MotiMicro to their own customers.
In the meantime, both have been instrumental in proving-up MotifMicro’s commercial readiness. PanPass has proven the suitability of MotifMicro to production line conditions of the key commercial printing methods and OPP has proven the same for a new high security shrink wrap solution.
Android capability is particularly critical in the China market where Android phones hold 80% market share. COVID-19 has stimulated global interest in product authentication technologies and particularly so in China. A high security, invisible, forensic authentication mark readable by smartphone is generating considerable interest from existing and potential new channel partners.
The Android capability will be included in the 2nd generation MotifMicro APP which has also just been completed. Smartphone readability development is highly dependent on Artificial Intelligence skills and capacity. YPB’s Bangkok team has advanced skills in this field which have been instrumental in the recent advances in the MotifMicro APP.
YPB Group CEO John Houston said: “Achieving a seamless capacity to read MotifMicro under real world conditions by either of the two dominant operating systems means we now have a market-ready product. We are budgeting for first revenues from MotifMicro in the current half year. This is of tremendous importance to YPB as MotifMicro is truly a product for high volume, mass consumer markets.”
About YPB Group
YPB Group Limited (ASX:YPB) is an Australia-based product authentication and consumer engagement solutions provider. YPB's proprietary smartphone enabled technology suite allows consumers to confirm product authenticity and, for brands, that triggers consumers’ engagement.
The combination of YPB’s smartphone authentication solutions and its SaaS Connect platform, creates ‘smart’ product packaging, opening cost-effective, digital and direct marketing channels between brands and their consumers. Connect gathers actionable data on consumer preferences. It can then host tailored marketing campaigns directly back to the scanning smartphone.
YPB’s technology is also trusted by the world’s largest passport issuing nation to ensure the authenticity of its passports. YPB is currently focused on the rapidly growing Australian, South East Asian, and Chinese markets. Its focus is dairy, cannabis, alcohol and cosmetics where the viral growth of fake products, particularly in Asia, affects brand value and endangers consumers.
The ABC’s of Brand Protection
PLEASE NOTE: many 2020 events have been postponed / cancelled due to the worldwide COVID-19 coronavirus pandemic. We recommend that you check directly with organisers to obtain the latest information on events of interest.
International Food Fraud Conference
September 22-23, 2020 - Amsterdam, The Netherlands
Asian IP Forum (AIPF)
September 24-25, 2020 - Singapore
Global Brand Protection Summit 2020
September 24, 2020 - London, UK
European IP Forum
November 12-13, 2020 - Munich, Germany
24th International Conference on Food Fraud
December 07-08, 2020 - webinar (online)
Center for Anti-Counterfeiting and Product Protection 'A Brand's New World'
December 07-10, 2020 - online