A survey of online Christmas shoppers has revealed that more than three quarters fear being duped into buying fake goods for their nearest and dearest as they look to grab last minute presents.
The survey, undertaken by the online brand protection specialist SnapDragon, shows 78 per cent of shoppers are concerned they may be purchasing potential fire hazards, items containing harmful chemicals, funding illegal activity or simply not getting what they paid for.
As online counterfeit retail sales continue to grow at an annual rate of 25 per cent, almost half (45 per cent) of respondents admitted buying items they later discovered to be fake. Of those who had been duped, it was Christmas gifts traditionally associated with women, such as clothing (22 per cent), make-up (22 per cent), jewellery (13 per cent) and handbags (9 per cent) that were most often discovered as counterfeit. From the shoppers who did purchase a fake, 71 per cent did not send it back.
In the UK it is estimated that consumers spend at least £90 million every year on fake goods and the continual growth of the bootleggers means the volume of fake goods sold online will soon surpass those sold by legitimate physical vendors.
Rachel Jones, CEO of SnapDragon Monitoring, says: “Our figures show a high proportion of people are concerned they may not be getting what they pay for when shopping online. Indeed, almost half of those looking for goods have previously been caught out. The trade is potentially putting shoppers in danger as well as damaging legitimate businesses.
“Knowing to look out for websites with poor grammar and prices just below what you would expect to pay are good places to start when wondering if your purchase will be genuine.”
SnapDragon defends SME brands from counterfeiters online, monitoring the world’s busiest online marketplaces and removing illicit links, and sellers, protecting brands, revenues and most importantly, consumers. Counterfeits destroy brand reputations and fakes present a real danger to consumers. Many of them fail to meet legal quality standards. A toxic coating, or loose part on a baby product, could even have fatal consequences.
Copies and fakes have been a problem for makers of luxury goods for many years but smaller brands are now at risk too because of the growth of online shopping and relative obscurity of online sellers.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
INTA Annual Meeting
May 19-23, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA