"Today we officially launch Validactor worldwide. After an initial period of extensive hands-on testing in Europe we are pleased to announce the launch of the platform for any manufacturing company worldwide," announced today in Florence (Italy) Mr. Dino Sergiano founder and head of development at prospect investors meeting held in the beautiful Italian renaissance city.
"We are ready to fight any form of counterfeiting regardless of its market, geography and size. Fake products of any kind are a threat to people's health and a big problem for world economy. Validactor combines the easiness of implementation to the power of its proprietary algorithms to combat this battle. The biggest innovation we are implementing," continued Dino, "is the empowering of the biggest army in the world: The customers, each one provided with the smartphone maybe today the biggest weapon available to anyone."
"In addition to anti-counterfeit Validactor provides a number of related services such as customer profiling, fidelization services, Lost&Found, Geolocation, Warranty management, Recalls, Stolen products, Sales portals and a soon-to-be-released chatting system," added Mariella Profeta, CEO of the company "furthermore, we offer the possibility to selected requesting companies to benefit from totally free packages of 10,000 protecting codes, for ever. This will allow the smallest companies which cannot today afford even the smallest investment to protect their productions and stay closer to its customers," Mariella added.
We are a fast growing company, fully devoted to fight the counterfeit businesses, the fakes markets and any kind of adulteration potentially causing a threat to customers. We fight this battle empowering both manufacturers and final customers with a full set of easy-to-use and easy-to-implement tools. Any kind of smartphone can become the most powerful weapon to win this battle.
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.