UPM Raflatac has launched four new products for security labeling to the European market, all of which guarantee long-term supply stability. The new Raflasec range of innovative security labeling materials promises a full 30-month window for any requalification requirements, with a two-year shelf life from the date of manufacture and six months' notice of any future change.
The four new materials have varying security, anti-counterfeiting, and tamper-proof features. Raflasec Holo Security is an eye-catching holographic material that can be combined with security cuts so that the label breaks when tampered with. The material's attractive appearance makes it an ideal choice for luxury packaging applications. Raflasec Fibres contains both visible and invisible fibers to allow authentication under UV light. This material has a chemical sensitization feature, meaning it changes color if removal with chemicals is attempted, while its low internal strength ensures that the label tears easily if someone tries to peel it off. Raflasec Seal also tears easily and offers low investment costs, high opacity, and high printability. Raflasec Chameleon is a unique purple-green color-shifting material that is impossible to copy. Its color changes when removed and it cannot be reapplied, while its dry-peel feature ensures that no adhesive residue is left behind.
Raflasec Holo Security and Raflasec Chameleon are both available in smaller order quantities from UPM Raflatac's Small Roll Service, which provides pressure-sensitive labeling materials to help customers enter new markets or expand business opportunities with smaller stock quantities.
"Our change management guarantee for products in the new Raflasec range ensures supply stability for manufacturers and reduces the need for requalification," explains Thomas Treichel, Segment Manager, Security, Postal, UPM Raflatac. "All products in the range are fully backed up by our global supply chain, world-class expertise, and comprehensive customer support - bringing even greater peace of mind to security labeling."
UPM Raflatac is one of the world's leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labelling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.4 billion (USD 1.5 billion) in 2016. UPM Raflatac is part of UPM - The Biofore Company.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
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