Brand protection and customer connection solutions company YPB Group supplied Unilever Pakistan with its CONNECT direct consumer connection platform for Unilever's ‘Black Friday’ e-commerce drive.
Following the successful implementation of this project and with three more projects currently in development, and given Unilever's vision for deploying YPB solutions, YPB expects Unilever Pakistan to become a major client with million dollar revenues. The just-completed 'Black Friday' promotion in Pakistan to support Unilever's e-commerce sales channel was implemented on 24 November 2017. Other projects are already under development and are being led by our first-class Pakistan partner with support from YPB's Bangkok hub. Partnering multiplies our resource and leverages our IP with minimal incremental cost and risk.
Headquartered in Karachi, Unilever is Pakistan's largest fast moving consumer goods company with revenues of AUD960m in 2016. As of August 2017, Pakistan had a population of 207 million making it the world's sixth most populous country. Its FMCG sector has been growing at double digit rates for some years due to growing incomes and increasing urbanisation with 36 per cent of the population now dwelling in urban areas making it the second most urbanised country in South Asia.
Executive Chairman John Houston said: "The tacit endorsement of our solutions by one of the world's great FMCG companies is most significant for YPB and the range of projects in train implies Unilever Pakistan can be become a very valuable client for us. This deal also demonstrates that our technology is well suited to Pakistan with it's 207 million population, high smartphone penetration and limited consumer profiling capacity and opportunities with other potential clients are in development there. We are also pleased to note that this relationship has already generated revenue in November, highlighting increased effectiveness and speed of execution under our new management structure. Our reinvigorated team is gathering momentum and we are hopeful further important deals can be closed before year-end to drive revenues, profitability and the restoration and growth of YPB's value."
About YPB Group Ltd
YPB Group Ltd is a pioneer in advanced brand protection solutions. Listed on the Australian Securities Exchange, YPB is expanding its global footprint with an established presence in Australia, China, Thailand, USA, and Mexico. YPB's patented Anti-Counterfeit technology combined with its Security Packaging and Anti-Theft solutions, Consulting Services and YPB's proprietary CONNECT platform enables clients to PROTECT their high value brands from the risks of counterfeit, product diversion and theft while providing the tools to CONNECT directly with their customers.
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Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA