MarkMonitor, the global leader in enterprise brand protection is advising businesses to act now in order to protect themselves against cyber attacks. These attacks come in all different shapes and sizes, and as we have seen from recent global attacks, no brand can truly consider themselves safe.
What’s more, with both the rate and sophistication of cyberattacks continually increasing, brands are facing the additional risk of significant financial and reputational loss at the hands of online criminals.
Chrissie Jamieson, Senior Director Marketing Communications, MarkMonitor said: "Two of the most common cyber threats to harm brands take the form of phishing scams, which are cleverly-disguised emails designed to fool readers into unknowingly submitting personal information, and malware attacks, which plant malicious tools or software on computers that can access confidential information or block user access altogether. Although both attacks vary in their tactics, they can have equally damaging consequences."
While it can’t be denied that the cyber threat is a growing business problem, there are simple steps that all businesses can take to protect themselves against the damage that is commonly caused through these kinds of attacks.
Try to prevent attacks in advance — set up an early warning system alerting you of new domain registrations that are confusingly similar or misleadingly read like your brand name and may target your brand to host malicious content — before they can impact your customers. By doing this, you’re far more likely to prevent cyber criminals from using your brand name as part of a phishing attack.
Detect fraudulent activity using the right intelligence — proactively monitor and analyse key intelligence sources to detect phishing and malware activity across email and other digital channels. Often, brands will work closely with trusted IT security professionals to identify and take relevant action with maximum effectiveness.
Mitigate and shut down phishing sites — share your phishing alerts with ISPs, browsers, email providers and security vendors, and partner with an anti-fraud vendor to block malicious sites at the Internet gateway and have them shut down quickly.
Monitor across multiple digital channels — although phishing scams primarily take place through email communications, malware can often be hiding across multiple platforms. It is therefore imperative that all brands cast a watchful eye over all these different channels instead of focusing on a select few to ensure truly effective mitigation.
Most businesses put these tips into practice through a ‘brand protection strategy’, which helps to mitigate the risks associated with cyber attacks of all kinds. Once the strategy is in place, it should be communicated across all areas of the business — and not just limited to the confines of the IT department. This ensures that every employee is acutely aware of the different risks the business faces and the steps that should be taken in the event of an attack to ensure protection.
The cyber attack landscape might be complex, but ultimately, the steps that brands should follow are still straightforward. Identify the areas of vulnerability, determine the potential consequences of a given attack, and then take the steps to mitigate the risk accordingly.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA