The Innovation + Quality conference is a one-of-a-kind forum for ultra-premium wineries that took place March 2nd, 2017, at Charles Krug Winery in St Helena CA (Napa County), hosted by Wine Business Monthly. In addition to the one-day event with educational sessions and an exhibit hall, very innovative products which are helping to advance the industry were recognized with the IQ Innovation Award.
In this context, Authentic Vision with its Unique Label has been selected as one of the proud winners of the 2017 IQ Innovation Award. Jürgen Mathwich, co-founder and General Manager Authentic Vision Inc, did introduce the next generation brand protection solution to the interested professional wine industry audience. But how does Authentic Vision help the wine industry exactly?
Authentic Vision brings instant and automatic authentication, consumer insights and sales
Security is one of the key differentiators for Authentic Vision’s solution and is, therefore, the fundamental layer supporting in protecting value. The irreproducible Authentic Vision Unique Label is the core component of the solution, enabling a high level of security, based on a random hologram & encrypted QR code using instant and automatic authentication. It costs only a few cents per item, can be easily integrated into the existing design, is unique on every single wine bottle and can be scanned by every smartphone. This solution does effectively help fight increasing counterfeits and gray market issues. While the industry thrives on exports to China, it lets pop up problems on counterfeits and the gray market for bigger as well as smaller wine brands. To produce a bottle of faked wine cost a Chinese counterfeiter only about $0.60. And 50-70% of all alcohol is faked in China.
The security features of the unique label can be checked with a standard smartphone or any device with a camera and internet access. Thanks to this scan, users are able to verify the authenticity and origin of a product before consumption, while the manufacturers simultaneously get informed about fake attempts as well as business intelligence- and supply chain data. This helps to understand and predict consumers and their behavior: On the Authentic Vision’s intuitive cloud platform the brand gets insights into their consumer profiles, -demographics and -behavior.
On top, the scan may lead right from the packaging to direct-to-customer sales platforms or any other easily modifiable content. This brings benefits on distribution and consumer loyalty. The gross profit margin in the classic distribution model is about 50%. When implementing a direct-to-customer platform, it can get up to 75%. Concerning consumer loyalty, it does improve the consumer's relationship to the brand. While younger generation wine lovers seem to be less loyal to a product, additional content and benefits bond them to a brand.
With this innovative product, Authentic Vision already helped Levensohn Vineyards and Guala Closures Group to take further steps regarding the smart anti-counterfeiting & re-filling solutions in the wine industry.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Anti-Counterfeiting Forum 9th Annual Seminar
March 15, 2018 - Farnborough, UK
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA