Systech, a global technology leader in digital brand protection and product authentication, today announced a new release of the Systech Brand Protection Suite™—its fully integrated platform to combat counterfeiters, solve product diversion and meet regulatory compliance.
The Suite is the only holistic solution that brings together the key pillars of brand protection: serialization, traceability, authentication and operational insight. The enhanced offering features the company's award-winning e-Fingerprint® technology for non-additive authentication combined with seamless track-and-trace and reporting capabilities. It leverages a simple package barcode to give brand owners end-to-end visibility and actionable, data-driven insight about a specific product as it moves through the supply chain.
"It is essential to push every element of our Brand Protection Suite strongly together, as each provides value critical to meet customer needs," says Ara Ohanian, chief executive officer of Systech. "The combination of product serialization, traceability, digital authentication and connectivity that we provide is unmatched in the market. This release highlights our client commitment of providing continuous innovation in brand protection."
Systech provides digital product authentication and traceability solutions to combat counterfeiting, prevent diversion and meet regulatory compliance. Built on decades of experience as the pioneer in pharmaceutical serialization, our comprehensive brand protection suite delivers real-time insight, actionable product data, digital connectivity and consumer engagement functionality needed to fight supply chain threats.
Global brands across industries rely on us to keep their products authentic, safe and connected—from manufacturing to the consumer's hands. Together we are revolutionizing brand protection!
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.