PR: SICPA supports Dubai strategic initiatives

Dubai Municipality and SICPA, leader in traceability and authentication solutions, sign a contract to reinforce food safety and consumer health protection in Dubai.

The signing ceremony covered by the media, took place today in the presence of H.E. Engineer Hussain Lootah, Director General of Dubai Municipality and Mr. Philippe Amon, Chairman and CEO of SICPA, at the Dubai Municipality headquarters.

Constantly innovating to protect consumers, Dubai City of Sustainability and Happiness has taken the initiative to tackle the challenges posed by today’s complex supply chains in a globalised and digitised world. A smart track & trace system is being launched, designed to enable traceability for the consumers and authorities, as well as detect counterfeits and identify illicit goods. It will allow the authorities to significantly mitigate risks related to potential fraud and protect the legitimate economy.

SICPA’s smart track & trace technology called SICPATRACE guarantees the authenticity of goods as well as their conformity to standards of certification and accreditation. The smart labels used for tracking functions can be applied to a large variety of products such as packaged foods, cosmetics, pharmaceuticals, dairy products or food supplements.

The system will empower consumers who will be able to scan goods themselves to confirm their origin and relevant product information and detect potential uncertified products. The initial application phase focuses on water carboys and Halal products.

About SICPA

Founded in 1927 and headquartered in Lausanne, SICPA is the leading global provider of secured identification, traceability and authentication solutions and services. At the core of SICPA’s security expertise are high technology security inks that protect the majority of the world’s banknotes and value documents from the threats of counterfeiting and fraud.

SICPA’s secure track and trace technologies have a proven track record of facilitating identity protection, secure transactions and product integrity; the company has become a trusted advisor to governments, central banks, high security printers and industry. By combining material and digital security, SICPA protects over 80 billion products annually.