Outlook Group, one of the largest label printers in the U.S., and LocatorX, a technology company developing accurate, inexpensive and flexible tracking technology, today announced the availability of secure global location tracking to reduce losses based on counterfeit products and supply chain diversions for consumer package goods (CPG) and manufacturing companies.
Outlook Group will use its high-speed variable digital presses to print a unique LocatorX Certified QR Code on product labels/packaging, as well as for cases and pallets before they leave a client's manufacturing plant.
Outlook Group will use its high-speed variable digital presses to print a unique LocatorX Certified QR Code on product labels/packaging, as well as for cases and pallets before they leave a client's manufacturing plant. When the Certified QR Code is scanned by a smartphone at each stop in the supply chain, manufacturers will get a secure log of inventory location to prevent product diversion to unauthorized distributors or retailers as well as ensure to retailers that their shipments are verified authentic products and not counterfeit. In the field, shoppers/consumers that scan the Certified QR code will learn information about the provenance of the serialized product in their native language as well as enjoy personalized rewards.
Counterfeit goods cost the American economy $370 billion to $570 billion and Internationally $770 to $960 billion every year, according to a 2015 report by International Chamber of Commerce's Business Action to Stop Counterfeiting and Piracy (BASCAP). But companies also lose money on genuine goods when they can't accurately track their movement through the supply chain. Trafficking genuine goods outside of official distribution channels through unauthorized wholesalers and distributors, also known as product diversion, potentially costs makers of consumer products as much as 4.5 percent of sales, according to a study by Deloitte LLP.
A high-speed variable digital press can efficiently print custom labels with Certified QR codes on each product package. Outlook Group, an experienced data management team, has printed billions of custom linear and matrix barcodes on labels for companies in the consumer product, food & beverage, retail, and medical industries. The partnership now allows Outlook to leverage the Certified QR Code to add a security layer built on a Defineable Blockchain Log that provides manufacturers a verified ledger of all product movement and events through the entire supply chain.
"It is my pleasure to announce that Outlook Group customers can now access the secure, robust framework for inventory tracking and open up new direct to shopper/customer marketing opportunities that the Certified QR Code makes possible. We have already signed the first customer to take advantage of this partnership – a multi-billion dollar CPG brand that will utilize Outlook's broad breath of printing and packaging services and the Certified QR Code's secure log of information to prevent counterfeiting, diversion, and fraud," said Scott Fletcher, LocatorX President and CEO.
"Outlook Group is a top supplier of engineered branding and packaging solutions to the highly competitive consumer product, medical device and food & beverage industries. LocatorX's Certified QR Code allows us to augment our core offering with security and enhanced features to stand out from the competition," said Kevin Hayes, President of Outlook Group. Hayes joined the LocatorX Board of Directors in January 2018.
About Outlook Group LLC
With over 40 years' experience in custom product packaging, direct marketing, and printing, Outlook Group Packaging & Printing Solutions understands clients' needs and how to support their supply chains. OG serves customers in the food and beverage, private label, personal care, consumer healthcare packaging, consumer products, and contract packaging markets with innovative packaging solutions including labels, shrink sleeves, folding cartons, flexible packaging, fulfillment, and contract packaging solutions.
LocatorX, headquartered in Jacksonville, Fla., offers companies a Certified QR code for logistics, supply chain management, and consumer packaged goods that provides a unique, secure time/data/location of any tag scanned with a smartphone. The company is also developing the world's first molecular-sized location tracking device. The device is based on the patented Solid-state Miniature Atomic Clock (SMAC) technology created by a nanomaterials lab at the University of Oxford, to which LocatorX has exclusive rights.
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GTDW Anti Illicit Trade & Brand Protection Summit & Expo China
June 18-20, 2019 - Shanghai, China
Pharmaceutical Packaging and Labelling Summit
June 18-20, 2019 - Zurich, Switzerland
Pharmaceutical Brand Protection and Anti-Counterfeiting Forum 2019
June 18-20, 2019 - Zurich, Switzerland
GTT (Global Track and Trace) Russia
June 24-26, 2019 - Moscow, Russia
SMTA / CALCE 2019 Symposium on Counterfeit Parts and Materials
June 25-27, 2019 - College Park (MD), USA
INTERPOL World 2019
July 02-04, 2019 - Singapore
2019 International Association for Food Protection (IAFP) Annual Meeting
July 21-24, 2019 - Louisville (KY), USA
Food Integrity 2019
July 30-31, 2019 - Auckland, New Zealand
A-CAPP Center 5th Annual Brand Protection Strategy Summit
September 24-25, 2019 - East Lansing (MI), USA
LUXE PACK Monaco
September 30 - October 02, 2019 - Monaco
September 2019 - Montreux, Switzerland
2nd Global Anti-Counterfeiting & Brand Protection Summit
October 24-25, 2019 - Amsterdam, The Netherlands
Recent Advances In Food Analysis (RAFA) 2019
November 05-08, 2019 - Prague, Czech Republic
Cyber Security Indonesia 2019
November 06-08, 2019 - Jakarta, Indonesia
European IP Forum
November 07-08, 2019 - Munich, Germany
Asian IP Forum
December 05-06, 2019 - Singapore
15th Security Document Summit (SDS)
December 10-11, 2019 - Beijing, China