LSC Communications, a leader in print and digital media solutions, announced today the release of the company's IntercepTag solution delivering a platform for verifying textbook authenticity through the scanning of secure unique identifier codes. The platform leverages the scale of LSC's production and distribution facilities and HP's Link Technology for product authentication, to help protect intellectual property and fight counterfeiting throughout the entire supply chain.
"In the book publishing industry, textbook piracy has been a major problem and an increasing concern for publishers," said David McCree, president of the Book division of LSC. "Our latest investment with HP builds on our strategic investment with Context Labs and strengthens our Supply Chain as a Service (SCaaS) offering. We are committed to help protect our clients' intellectual property and to support technology innovation within the supply chain."
This new platform allows publishers to apply an IntercepTag serialized mark, a unique anti-piracy identifier code, on each book at the time of production via a label or digitally printed cover. The IntercepTag platform utilizes Link Technology, an HP solution with proprietary technologies that deploys serialized marks with a uniquely coded digital identity. Each book is then registered, activated, and can be authenticated throughout the supply chain to determine if the book is genuine or counterfeit. Users can verify authenticity by scanning the IntercepTag marks using either smartphones or select industrial scanning devices.
"HP's Link Technology provided through LSC gives book publishers an economical and powerful digital solution to fight piracy and to track and trace books throughout the supply chain," said Moe Khosravy, vice president of Software, Print Platforms for HP's Imaging, Printing and Solutions organization. "LSC Communications is demonstrating its innovation and market leadership in offering this solution to its publishing clients."
In addition to the IntercepTag platform's anti-piracy feature, it allows publishers to track and trace the book during production and distribution. LSC can enable third party distributors, retailers, or other printers with the technology to ensure widespread adoption throughout the supply chain. Data analytics, reports, and counterfeiting insights are provided to each publisher using the platform.
In future releases of the IntercepTag platform, direct-to-consumer linkage will enable engagement with the reader. The system will also be designed to help publishers make better data-driven decisions by enabling them to know more about their direct customers.
With a rich history of industry experience, innovative solutions and service reliability, LSC Communications is a global leader in print and digital media solutions. The company's traditional and digital print-related services and office products serve the needs of publishers, merchandisers and retailers around the world. With advanced technology and a consultative approach, LSC's supply chain solutions meet the needs of each business by getting their content into the right hands as efficiently as possible.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA