JRM Licensing, LLC, which manages the licensed merchandise programs for all the Hendrick Motorsports and JR Motorsports teams and drivers, announced today a partnership with CounterFind, a company specializing in eliminating counterfeit merchandise in the social commerce space. The partnership is the first of its kind for JRM Licensing.
"We have seen a big uptick in the amount of counterfeit merchandise advertised on the various social media platforms," said Joe Mattes, vice president of JRM Licensing. "We're confident this new partnership with CounterFind will assist in reining in the counterfeiters. We want to proactively police the marketplace to protect our clients’ brands and trademarks. NASCAR has one of the best fanbases in all of sports, and it’s our responsibility to ensure that fans are purchasing authentic, quality merchandise manufactured by officially licensed vendors."
Founded by former NFL player Darren Woodson, CounterFind is a turnkey technology used by some of the world’s leading sports and entertainment brands to combat counterfeit goods in social commerce. CounterFind's software combines image recognition with human intelligence to detect and report all ads marketing counterfeit merchandise on Facebook and Instagram in real time.
"CounterFind is solving the problems that broad internet protection companies can’t figure out," said Woodson, CounterFind founder. "If someone launches an ad on Facebook marketing a counterfeit product for Dale Earnhardt Jr., Jimmie Johnson, or Chase Elliott, we will find it and have it removed in less than 24 hours."
ABOUT JRM LICENSING, LLC
Established in 2008 to manage and protect the intellectual property rights of JR Motorsports, the JR Nation brand, and Dale Earnhardt Jr. and the Hendrick Motorsports No. 88 Chevrolet, today JRM Licensing is the merchandise licensing agency of record for all Hendrick Motorsports’ and JR Motorsports’ teams and drivers. JRML’s services include contract negotiation and administration, managing the creative and approvals process, ensuring licensee royalty compliance, and consulting on trackside and e-commerce strategies. JRML is headquartered in Mooresville, N.C.
Dallas, Texas based software company CounterFind was founded by former Dallas Cowboy, and current ESPN analyst Darren Woodson in 2016. CounterFind is turnkey technology used by the world’s leading sports and entertainment brands to remove all counterfeit merchandise sold on social media sites including Facebook and Instagram in real time.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
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4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
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4th Global Brand Protection EU Innovation Programme (GBPIP)
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IACC 2018 Annual Spring Conference
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Partnership for Safe Medicines 2018 Interchange
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September 2018 (dates tbc) - Switzerland
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2018 A-CAPP Center Brand Protection Strategy Summit
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