The International Trademark Association (INTA) announced today that it will hold its 2021 Annual Meeting on November 15–19, 2021, in Houston, Texas. A mix of in-person and virtual programming, it will feature a wide breadth of innovative educational programming, business development, and social networking opportunities.
In addition, INTA released its schedule for other upcoming events this year, as well as its plans to Introduce valuable business development opportunities year-round, as stand-alone events or incorporated into meetings and conferences.
INTA CEO Etienne Sanz de Acedo noted that the Annual Meeting, which is the industry’s largest gathering of brand owners and trademark professionals, has been “pushed as late into the year as possible in the hope that an in-person gathering will be feasible then.”
The new meeting date supersedes the Association’s original plans to hold an on-site meeting in San Diego, California, May 1–5, 2021, which is cancelled due to current safety concerns related to the COVID-19 pandemic.
“While we can’t predict the future status of the pandemic, the changes underway at INTA focus on keeping our community whole, prioritizing your health and safety, responding to your needs, offering optimal experiences, and being agile and forward-thinking,” Mr. Sanz de Acedo said, in a letter to members and other stakeholders.
“We hope you’ll see these changes as innovative, yet practical. Both are critical given the ongoing COVID-19 pandemic,” he continued.
INTA’s other offerings this year will be held virtually, including the 2021 What’s Next for Brands: A View from Europe” on March 23–24, 2021, which will primarily focus on innovation and new technologies, with value-added content about wellness; and the 2021 Leadership Meeting on May 3–7, 2021.
In addition, the Association is launching a year-round calendar of business development and networking opportunities to help participants generate new connections and maintain existing business relationships. These opportunities will integrate business development with programming content through, for example, small group discussions on hot intellectual property and non-IP topics. INTA mainstays like Table Topics and Speed Networking will return, and social networking events will span myriad interests.
“In these uncertain times,” Mr. Sanz de Acedo said, “our events will offer knowledge, development, and much-desired connection—and keep our community strong and safe in the year ahead. Let’s look forward together.”
About the International Trademark Association (INTA)
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation.
Members include nearly 6,500 organizations, representing more than 34,350 individuals (trademark owners, professionals, and academics) from 185 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA, a not-for-profit organization, is headquartered in New York City, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington, D.C., and a representative in New Delhi.
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