CEPS, in cooperation with MSL Group, invites you to a seminar on the business practices and policy developments in the fight against illicit trade.
The widening scope of counterfeiting and growth of illicit trade is becoming an increasing economic, social and security threat for many countries, affecting health, safety and trust among citizens. Consequently, business, policy makers, consumer protection organisations and enforcement authorities, at national and international levels, are doubling their efforts to tackle these serious crimes.
The design and deployment of innovative digital tools, coherent rules and internationally viable technical standards, underpinned by more effective public-private collaboration, is crucial to win the battle against one of the most lucrative and least sanctioned actions of organised crime across the globe.
Industry experts and representatives from the EU, OECD, WCO and national authorities will share their perspectives and policy approaches to tackle the problem of cross-border illicit trade, also with reference to non-EU countries. This seminar, the fourth of its kind co-hosted by CEPS and MSL Group, will address the following themes:
Progress and barriers to using digital technologies to improve traceability and authentication throughout the supply and value chain.
Technical and regulatory requirements for enhancing digitalisation of traceability and authentication.
International initiatives to foster cooperation among stakeholders
Please click here for draft agenda
Registration from 09.30 - Meeting from 10.00 to 13.00
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
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