The National Seeds Institute of Argentina (INASE), a government organization charged with certifying the quality and identity of seeds to Argentine farmers, announced today that it has released a new fiscal stamp with advanced secure 2D barcode features to promote safety throughout the Argentine seed industry by protecting farmers from fake seeds and facilitating traceability.
The innovative new secure fiscal stamps were co-developed by Ramón Chozas, an Argentine security printer, along with ScanTrust SA, a leading Swiss provider of secure mobile authentication and traceability solutions. Millions of labels are already on the market, with over 16.5 million labels planned for 2017, and may increase next year with expansion to other crop varieties.
Background: New safety requirements for seed bags
INASE has established the mandatory use of security fiscal stamp labels for certified hybrid soybean seeds. The requirements dictate that each bag of seeds contain a secure labels with a QR Code along with unique serial number and security elements, enabling traceability and authenticity of seeds to be determine which producer it was from, the type of seeds within the bag and that relevant duties have been paid, ensuring it can be legally sold in the market.
For INASE, the security label program is key in addressing the growing needs of the seed industry as well as protecting farmers who rely on safe and quality inputs to ensure high production yields and stable incomes.
Public-private partnership develops innovative security solution for seed industry
INASE sought a solution that enabled protection against counterfeiting so Inspectors could securely authenticate seeds in various environments, including remote locations, and access real-time traceability information using a smartphone. Last but not least, the solution needed to have an acceptable cost to the industry to be adopted on a large-scale.
In response to the INASE public tender, Ramón Chozas, a local Buenos Aires security printer and system integrator, evaluated numerous providers of QR code technologies, ultimately selecting ScanTrust due to their innovative technologies combining QR codes and security technologies. The security label solution proposed by Ramón Chozas in partnership with ScanTrust satisfied all government requirements, including development of labels with QR Codes that contain extra security features in the codes that provide protection against copy attempts which normal QR codes or 2D barcodes cannot prevent.
INASE Inspectors have been equipped with customized apps for their mobile phone that can authenticate these secure QR codes real-time. Every scan made by inspectors is geolocated, stored in a secure database and accessible in an online dashboard enabling real-time monitoring of the market is therefore ensured, and if a scan indicates a counterfeit or other issues, an alert can be automatically sent to authorized inspectors and authorities.
Commenting on the solution, Pedro Etchemalte, CTO at Ramón Chozas, said: “Having a secure traceability system that offers strong protection against counterfeiting and can be scanned with standard mobile phones was critical for this project. ScanTrust technology passed extensive testing to ensure it matches the high security standards of INASE. Equally important for us was to have a solution that can be implemented with minimal changes to our production workflow to ensure a scalable and cost-effective solution. We are honored to have worked hand-in-hand with INASE to develop this groundbreaking solution to enhance safety within the seed industry in Argentina, and we see high potential for applying similar solutions in Argentina and across Latin America to help solve needs faced by industries and governments.”
About Ramón Chozas SA
Ramón Chozas was founded in 1909 and has become a leading security printer and system integrator for high-quality graphic, printing and security solutions in Argentina. Out of their state-of-the art facility in Buenos Aires, Ramón Chozas has the ability to manage all required aspects to integrate security and traceability elements into security documents and product packaging, including system integration, label production, shipping of reels according to order requests, management of IT infrastructure, secure management of serial numbers, and compliance with the most strict international safety standards. Find out more: www.ramonchozas.com.ar
About ScanTrust SA
ScanTrust provides a cloud-based IoT platform that connects products and packaging to the internet, using secure unique identifiers, to enable supply chain visibility and mobile product authentication. By combining industry-leading secure 2D barcodes (QR and data matrix) with a comprehensive software suite, ScanTrust helps governments and brand owners to protect against counterfeit goods, monitor grey market goods through unit-level traceability of products, and drive end-user engagement. ScanTrust has offices in Lausanne, Shanghai and Bangkok. Find out more: www.scantrust.com
The National Seeds Institute of Argentina (INASE) was created in 1973 to promote and control the production and trade of seeds in Argentina. INASE serves to guarantee and certify the quality and identity of seeds to Argentine farmers. INASE recognizes and defends the property rights that correspond to the investment and research done in Argentina in order to produce new plant varieties and promote industry-wide safety. Find out more: www.insase.gov.ar
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.