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PR: Appiphany Technologies signs watchdog evaluation agreement with toy tech industry leader

Appiphany Technologies, which provides private enterprise with total, integrated brand protection solutions to prevent revenue loss from counterfeiting, product diversion and gray market activities, is pleased to announce the signing of a Watchdog evaluation contract with a global leader in eWriter display technology.

The Watchdog Protect online monitoring solution provides enhanced B2B and B2C auction site monitoring for the purpose of identifying and removing counterfeit, stolen or gray market goods and intellectual property infringements.

Integral to this platform is the company's proprietary 'dynamic filtering system', which enables users to refine search results by geography, website, price, and more, in real-time, with 'click-of-a-button' removal of infringing items.

Appiphany CEO, Rob Sargent, stated, "The high value associated with this company's premier eWriter products makes it a prime target for counterfeiting and fraud. We are pleased that this global leader chose APHD and the Watchdog online monitoring platform to confirm our effectiveness regarding the protection of their products and intellectual property rights, although due to confidentiality terms we are not at liberty to disclose the client name. We look forward to adding them to our growing list of long-term clients."

About the Client Corporation

This client is a global leader of a unique eWriter display technology. Founded in 1993, it has expertise in research, development, and consumer packaged goods design and assembly using the eWriter technology.

The company plans to build on their market success in consumer retail and introducing the eWriter technology in other OEM markets including consumer electronics, mobile electronics accessories, security, healthcare, and education to service the growing eWriter demands. This client has won numerous global and North American business awards for manufacturing, innovation, business growth and several top awards in the toy industry.

About Appiphany Technology Holdings Corp

Appiphany Technologies is a full service brand protection company assisting brand owners in risk management solutions covering all aspects of anti-counterfeiting, diversion and fraud. Over the past 13 years the current core risk managers have specialized in full track and trace supply chain solutions and best-of-breed security technologies with a special focus our Watchdog Platform, our comprehensive internet monitoring service. Although our primary business focus is North and South America, we have expanded our roster to include European clientele as well.

The evolution of the company will be the expansion of our suite of products to include expanded brand protection, risk management and brand integrity consultancy via ISO 12931 and 31000, as well as support services that will augment our current core software creation.




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