Launched today at Mobile World Congress, DeviceAssureis a new solution that uses patent pending technology to address the growing problems caused by counterfeit devices.
For the first time, Financial Services providers, Enterprise Security organizations, Governments, App-enabled service providers and others doing business on the web can immediately determine whether a mobile device requesting access is authentic or counterfeit. This enables immediate action that protects them and their customers from criminal activity perpetrated via counterfeits.
While counterfeit phones cost the mobile ecosystem more than €45 billion annually in lost sales, the bigger costs are hidden. Counterfeit mobile devices are often the platform for perpetrating cyber-crime such as:
MALWARE: Device automatically downloads malware that propagates throughout any network it connects to (and infects other devices connected to the network)
RANSOMWARE: Device injects ransomware, which can then contaminate other connected devices
KEYLOGGING: Device logs keystrokes to capture user names, passwords and other sensitive information that can be exploited to e.g. transfer assets like cash and securities without the owner's permission
DATA THEFT: Device "phones home" to deliver stolen personal data, often to organized crime or even state actors in a manner hidden from the user.
Further, counterfeit devices today are so sophisticated it's nearly impossible to tell just by looking at them, so many users don't even realize they have a fake. Network operators and others that allow mobile access must act to protect themselves and their customers.
DeviceAssure is expected to offer immediate benefits to:
Financial Services providers: Each day, millions of people access their most sensitive accounts from mobile devices. DeviceAssure can assess each connection request in real time and immediately ID counterfeits, enabling access to be blocked before damage can occur.
Enterprise Security Platforms: Today's remote workforce uses a wide variety of devices, some of which are counterfeit. DeviceAssure can identify these when they attempt to connect, enabling enhanced protection for the network, company and customers.
Governments: There has been much anti-counterfeit legislation, but limited enforcement ability. Governments and regulators can now reduce lost tax and excise revenue, better safeguard public health and security, and protect IP by prohibiting service to counterfeit devices. DeviceAssure is an effective tool that can be deployed to deny access to counterfeit devices, thereby eliminating the value proposition for this vector of crime.
App-Delivered Services: Many on-line brands do business via app. By preventing apps from activating on a counterfeit device, or prohibiting installation on a fake, apps can become much safer and less likely to be vectors for crime.
DeviceAssure builds on the technology of Afilias' industry leading DeviceAtlas solution, which features the largest and most current database of specifications for legitimate devices and is used by major brands, telcos, and technology companies to better engage with mobile audiences. DeviceAssure uses a native app or web application to capture the unique identifier of each device and then instantly spot "out of spec" devices, is easy to deploy and operate and is designed to be both robust and scalable. Afilias works closely with the GSMA on device intelligence solutions for the mobile operator ecosystem.
According to Afilias CTO Ram Mohan, "Our research shows that sophisticated fake devices act as attack vectors using back-doors built into the device. Counterfeit devices are frequently pre-provisioned to download ransomware and other malware to execute on the device and spread across the network. DeviceAssure was built to defeat this means of perpetrating cyber-crimes."
Afilias showcases DeviceAssure and DeviceAtlas® during Mobile World Congress in Hall 7 stand K51 and will deliver a presentation on the issue in the Digital Trust stream of the event.
Afilias is the world's second largest domain registry, with over 23 million domain names under management in over 200 top level domains. Afilias powers a wide variety of top-level domains, including TLDs for countries, cities, brands, communities and generic terms. Afilias' specialized technology makes Internet addresses more accessible and useful through a broad range of applications, including Internet domain registry services, managed DNS, and mobile Web services.
Afilias' mobile and web services division has deep expertise in the mobile industry, focusing on providing real time intelligence on mobile devices, web and app and mobile operator traffic. In addition to DeviceAssure, the company provides a range of award-winning products to ensure content works in today's dynamic web environment including DeviceAtlas www.deviceatlas.com the industry standard for device data and the only solution that is indexed for web, apps and mobile operator environments
Combating Supply Chain Threats with Digital Brand Protection
A Gift to the Counterfeiter: Serialized QR Codes
EU Falsified Medicines Directive: An Overview
Reconnaissance Tax Stamp Forum
September 11-13, 2019 - Budapest, Hungary
2nd Annual Pharma Packaging, Labelling, Serialisation, Track & Trace 2019
September 19, 2019 - Mumbai, India
PACK EXPO Las Vegas & Healthcare Packaging EXPO
September 23-25, 2019 - Las Vegas (NV), USA
A-CAPP Center 5th Annual Brand Protection Strategy Summit
September 24-25, 2019 - East Lansing (MI), USA
10th Annual Pharma Supply Chain Summit
September 24-25, 2019 - Mumbai, India
XII International Exhibition LABComplEX
September 25-27, 2019 - Kiev, Ukraine
LUXE PACK Monaco
September 30 - October 02, 2019 - Monaco
September 2019 - Montreux, Switzerland
PPMA Total Show 2019
October 01-03, 2019 - Birmingham, UK
IACC Latin America Brand Protection Summit
October 02-03, 2019 - Orlando (FL), USA
IDENTITY WEEK ASIA 2019 (Digital:ID Asia, Planet Biometrics Asia and SDW Asia)
October 08-09, 2019 - Singapore
2nd Global Anti-Counterfeiting & Brand Protection Summit
October 24-25, 2019 - Amsterdam, The Netherlands
Recent Advances In Food Analysis (RAFA) 2019
November 05-08, 2019 - Prague, Czech Republic
Cyber Security Indonesia 2019
November 06-08, 2019 - Jakarta, Indonesia
European IP Forum
November 07-08, 2019 - Munich, Germany
SECF WineTrack® 2019
November 15, 2019 - Reims, France
AIPIA World Congress 2019
November 18-19, 2019 - Amsterdam, The Netherlands
Asian IP Forum
December 05-06, 2019 - Singapore
15th Security Document Summit (SDS)
December 10-11, 2019 - Beijing, China
Asia Security Conference & Exhibition
March 11-12, 2020 - Kuala Lumpur, Malaysia
March 11-12, 2020 - Washington (DC), USA
Cyber Defence & Security, Exhibition & Conference (CYDES 2020)
March 24-26, 2020 - Langkawi, Malaysia