IBM runs ad on drug serialisation
IBM has started screening an advertisement on television in the USA to promote its activities in the use of serialisation as a means to combat counterfeiting of medicines.
The 30-second ad claims that 10 per cent of the world's medicine is counterfeit, affecting over a billion people a year. Visually, it focuses on the use of 2D datamatrix codes and scanners to track medicines through the supply chain.
You can watch it below:
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The Dark Side of Imitation – Counterfeit Alcohol and the Fight for Safety
The Transported Asset Protection Association (TAPA) has published a white paper on the scourge of counterfeit alcohol in response to a string of high-profile incidents that have claimed hundreds of lives.
The document details some of the most notorious incidents in recent years and explains how a brand protection standard (BPS) developed by TAPA Asia Pacific (TAPA APAC) can strengthen the supply chain against counterfeit goods by encouraging logistics companies to "design out" vulnerabilities. Read more
Sponsored Content
The Dark Side of Imitation – Counterfeit Alcohol and the Fight for Safety
The Transported Asset Protection Association (TAPA) has published a white paper on the scourge of counterfeit alcohol in response to a string of high-profile incidents that have claimed hundreds of lives.
The document details some of the most notorious incidents in recent years and explains how a brand protection standard (BPS) developed by TAPA Asia Pacific (TAPA APAC) can strengthen the supply chain against counterfeit goods by encouraging logistics companies to "design out" vulnerabilities. Read more
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