Make-up guru Jeffree Star slams Wish again over fakes

Jeffree Star has launched another broadside against Wish, claiming the ultra-bargain e-commerce company is still allowing counterfeits of JSC brand cosmetics to be sold on its platform.

In posts on social media, the fashion icon accuses Wish of listing fake JSC eyeshadow pallets, and using some of his own photos to promote the products, writing “I don’t even wanna know what horrible ingredients are in these products.”

It’s also not the first time the popular YouTuber with 18m followers has called out Wish, accusing it of selling illegal copies of his liquid lipstick range in 2016.

Wish tweeted in response to the post, saying it “takes brand protection seriously and are starting to investigate this report now.”

Wish was the most downloaded shopping app worldwide in 2018 and is now the third-biggest e-commerce marketplace in the US by sales, according to Forbes, with revenues doubling to $1.9bn last year. So far however it has largely escaped the close scrutiny over counterfeit listings that has been levelled at rival platforms like Amazon and Alibaba.

An investigation into counterfeit cosmetics conducted by the Federal Bureau of Investigation (FBI) in 2014 found that products laced with toxic materials such as carcinogenic elements (arsenic, beryllium, and cadmium), high levels of aluminium and bacteria.

Counterfeit cosmetics have been linked to the development of acne, psoriasis, rashes and eye infections.

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