Date: April 2017
Document type: Whitepaper (.PDF file)
Abstract: The ubiquity of mobile devices and improvements in camera quality and device capabilities has renewed conversations about the role of consumers in product authentication. Authentix believes that engaging the consumer in product authentication is a positive step, but it is a step that requires a great deal of forethought. Consumer authentication can serve as another layer in a well-designed multi-layer brand protection program, but brand owners should not delegate responsibility for securing their supply chain to consumers.
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