Supply chain management and security is one sector in which newer modified versions of blockchain technology show great promise. Brand owners and manufacturers have new tools allowing them to bring authentic goods to market more efficiently and securely than ever before. Retailers and consumers are able to play an active role in product authentication and traceability.
Here we discuss the creation and implementation of these newer technologies, specifically as they relate to brand protection and secure distribution of goods. World leaders in product authentication and traceability, like DeLaRue, are uniquely positioned to provide the differentiated benefits of newer generation blockchain technology through incorporation of the network into our authentication solutions.