Anti-counterfeiting packaging technologies in the global pharmaceutical and food industries

BCC ResearchAuthor: Rachel Agheyisi
Publication date: January 2011
Number of pages: 227
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The goal in conducting this study is to present a comprehensive and balanced picture of recent trends in anti-counterfeiting packaging technologies and to develop market projections for global sales of anti-counterfeiting packaging technologies to the pharmaceutical and food industries through 2015. The report identifies important factors that shaped the historical trends in sales and makes informed assumptions regarding key factors that are projected to contribute to future sales of anti-counterfeiting packaging technologies to the global drug and food industries. The impact of government regulatory requirements, growing sophistication of counterfeiters, concern for brand protection, industry mandates, and inter-governmental initiatives are discussed in detail.


Global counterfeiting is a growing problem that poses public health and safety concerns for consumers and law enforcement agencies, and also creates financial concerns for legitimate global businesses. As part of the global market, the pharmaceutical and food industries are not immune from the increasingly sophisticated activity of counterfeiters. Anti-counterfeiting initiatives include the use of technology-based measures, regulatory provisions, secure business practices, consumer awareness and education, and increased global collaborative surveillance by government and non-governmental agencies.

BCC reviews these anti-counterfeiting initiatives and closely examines available authentication and track and trace technologies with applications in the packaging of pharmaceutical and food products. The report presents a balanced view of the current usage, challenges, market drivers, and areas of prospective applications of anti-counterfeiting packaging technologies in the global pharmaceutical and food industries.


This report contains valuable information relating technological and regulatory solutions to a global commercial and social problem. The clandestine and often undocumented nature of product counterfeiting creates room for experts to debate the pervasiveness of the problem. There is consensus, however, that wherever they are, fake drug and food products pose actual and potential danger to public health. This study serves as a resource for readers who are interested in exploring existing and prospective anti-counterfeiting technologies. Market projections developed in the study provide a context for assessing viable commercial opportunities in anti-counterfeiting technologies through 2015. Companies invested in the industry and those contemplating industry participation will find the contents of this report beneficial to the decision-making process. Additionally, the study provides comprehensive coverage of recent and foreseeable regulatory changes with implications for brand owners, distributors, developers of secure technologies, and other stakeholders in global supply chain management.


This study is about applications of anti-counterfeiting packaging technologies in the global pharmaceutical and food industries. It particularly focuses on authentication and track and trace packaging technologies. This report covers the role of U.S. and foreign manufacturers and regulatory agencies in the market for anti-counterfeiting technologies. Practically all drug and food products go through multiple distribution channels from the original manufacturers until they reach the final consumers. Consequently, the supply chain is integral to the application of anti-counterfeiting packaging technologies. Recognizing that it is impossible to capture the diversity of the global drug and food supply chains in detail, the report uses the U.S. drug and food marketing systems to illustrate the roles of key players (for example, manufacturers, wholesalers, retailers) in the supply chain. Additionally, this report recognizes and highlights the growing role of the Internet in the global supply chain.

Market projections of global sales of authentication and track and trace packaging technologies to the drug and food industries are developed through 2015. Excluded are the usage and sales of these technologies in other consumer packaged goods sectors. Investment in research and development are important to the ongoing innovations in packaging technologies. This report compiles recent patents awarded for innovations in the categories of technologies included in this report. Profiles of major manufacturers and suppliers of authentication and track and trace packaging technologies are included.


Both primary and secondary research methodologies were used in preparing this market research report. This report is the result of extensive research covering materials from diverse sources. BCC surveyed numerous scientific and industry publications on anti-counterfeiting technologies to develop a qualitative and quantitative analytical framework for the findings documented in this report. Communications with various government and industry experts provided supplemental information on aspects of the study. Information on manufacturers’ shipments, international trade, regulatory requirements, and global anti-counterfeiting initiatives were obtained from U.S., European, and other inter-governmental sources.


Rachel Agheyisi works as a freelance research analyst for BCC Research. Her professional experience includes more than 20 years in academia and business consulting. She holds a Ph.D. in Economics from McMaster University in Canada.

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