Date: June 2014
Author: Ron Guido, Covectra
Document type: Whitepaper (.PDF file)
Abstract: Rising opioid abuse means that drug overdoses have become the single largest cause of accidental death in America, surpassing traffic accidents since 1999. In this new whitepaper, Ron Guido (formerly VP of Global Brand Protection for Johnson & Johnson) underlines the urgent need to create a 'Diamond Of Trust' among the four principal stakeholders in opioid drug delivery: the manufacturer, the prescribing physician, the pharmacist/dispenser and the patient with a 3-way communication network based on unique ID codes.
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