Ensuring authenticity of products is critical as product diversion and counterfeiting remain a threat in the pharmaceutical, consumer electronics, packaged food and beverage, and automotive parts segments. Recent legislation in the US and EU mandates that pharmaceutical companies place unique identifiers on prescription pharmaceutical products sold at the item level to identify, trace and authenticate prescription drugs as they are distributed.
Companies can now easily identify and validate authentic products within the supply chain and at the point of dispensation using serialization technology leader Verify Brand's mobile Investigator App.
The Investigator App (designed for use on Android and OS devices) helps companies using the Verify Brand serialization and track-and-trace platform – the Verify Platform – leverage item-level serialization data to provide real-time product validation anywhere they can use a mobile device.
The app is easy to download and deploy to mobile devices, allowing supply chain and brand protection managers, and law enforcement (e.g., customs agents) to scan a product's unique serial number, which confirms or flags its authenticity within seconds. Because of its scalability, companies of all sizes can access this critical supply chain data and work directly with authorities and investigators if the app flags any data anomalies or possible diversionary tactics.
The Investigator App is especially beneficial to officials in the field who are tracing potentially diverted or otherwise fraudulent products. The ability to scan products and get an immediate confirmation helps create the case for legal action against diverters and counterfeiters, and remove potentially dangerous products from the market.
The Investigator App works with any product that carries the Verify Platform's unique identifier. Regardless of the serialization program size or volume of products (from a few hundred to billions of unique identifiers), the Investigator App quickly helps identify and resolve problems with distribution and fraud. The technology provides greater visibility into the entire supply chain for accurate validation, maximum security and improved insights.
"The Investigator App is an essential tool that helps companies fight product diversion and counterfeiting, both in the supply chain and in the market," said Michael Howe, CEO at Verify Brand. "In some ways, technology has made it easier to hide diversionary activities, but easy-to-use mobile technology will be a key weapon that allows companies and law enforcement to reduce fraudulent activities and identify counterfeit products."
About Verify Brand
Since 2004, Verify Brand has helped organizations secure revenue streams and safeguard brand reputation by eliminating fraudulent activity along the supply chain and in the end-user market. The company's leading serialization and traceability software, the Verify Platform, empowers the world's best-known B2C and B2B brands to gain visibility into supply chains and partner networks, achieve global compliance, operationalize business data and drive brand value.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA