This week Covectra, a serialization, authentication and track & trace technology services provider, announced the launch of its patented StellaGUARD security label. The label is embedded with stars that are arranged in unique and random patterns and contain a serialized GS1 2D barcode, thus enabling real time authentication and serialized pedigree tracking through the use of a mobile app developed by Covectra.
The StellaGUARD label can be applied to virtually any package and material, was developed by Covectra in anticipation of the EU’s 2019 Falsified Medicines Directive requirement for tamper evident seals on all pharma and OTC primary packages. The security label is integrated with Covectra’s EPCIS Certified AuthentiTrack database, which now is managing over 2 billion serial numbers. This enables the StellaGUARD label to be used not just for rapid authentication, but also for diversion detection and isolation as well.
“Our new, patented StellaGUARD solution offers two layers of protection, leveraging the benefits of a barcode and connecting it with an image of a random pattern of “stars” embedded in a label, providing instantaneous authentication and copy-detect protection,” stated Covectra President, Steve Wood. “Since barcodes can be easily copied, this new solution makes counterfeiting virtually impossible – which is especially critical when it comes to the pharmaceutical industry when counterfeit goods can be life threatening,” he added.
Using smartphone technology a user can scan the 2D barcode with a mobile device, and a photographic image is taken with the smart phone. The app’s software then identifies and validates the barcode. Upon authentication, product information and customized marketing messages can also be displayed by the brand owner.
Covectra will be exhibiting the StellaGUARD security label along with its new ATLAS L1/L2/L3 site/line serialization system at this year’s Interphex in New York City from March 21-23. Covectra can be found at Booth #1728. If you have additional questions or would like to line up an appointment to speak with one of our brand protection experts, please contact us at 508-621-7327.
Headquartered in Westborough, Massachusetts, Covectra offers multi-layered brand integrity and protection solutions, including its serialization-based AuthentiTrack technology, which includes serial number generation, event repository and event repository management; packaging line serialization, and front-end software applications such as ControlTrack to utilize serial numbers for a variety of business benefits, including counterfeit detection, adherence, and returns verification.
PLEASE NOTE: many events are currently being postponed due to the rapidly evolving worldwide COVID-19 Coronavirus situation. We recommend that you check directly with organisers to obtain the latest information on events of interest.
Global Brand Protection Innovation Programme, GBPIP 2020 (co-located with 3rd Global IT Security Summit)
May 14-15, 2020 - Brussels, Belgium
7th Brand Protection Excellence Forum (BPEF) 2020
June 04-05, 2020 - Munich, Germany
4th International Conference on Global Food Security
June 15-18, 2020 - Montpellier, France
4th GTDW Anti Illicit Trade & Brand Protection Technologies Conference
June 16-18, 2020 - Shanghai, China
Asia Security Conference & Exhibition
July 22-23, 2020 - Kuala Lumpur, Malaysia
International Food Fraud Conference
September 22-23, 2020 - Amsterdam, The Netherlands
Asian IP Forum (AIPF)
September 24-25, 2020 - Singapore
Global Brand Protection Summit 2020
September 24, 2020 - London, UK
European IP Forum
November 12-13, 2020 - Munich, Germany