This week Covectra, a serialization, authentication and track & trace technology services provider, announced the launch of its patented StellaGUARD security label. The label is embedded with stars that are arranged in unique and random patterns and contain a serialized GS1 2D barcode, thus enabling real time authentication and serialized pedigree tracking through the use of a mobile app developed by Covectra.
The StellaGUARD label can be applied to virtually any package and material, was developed by Covectra in anticipation of the EU’s 2019 Falsified Medicines Directive requirement for tamper evident seals on all pharma and OTC primary packages. The security label is integrated with Covectra’s EPCIS Certified AuthentiTrack database, which now is managing over 2 billion serial numbers. This enables the StellaGUARD label to be used not just for rapid authentication, but also for diversion detection and isolation as well.
“Our new, patented StellaGUARD solution offers two layers of protection, leveraging the benefits of a barcode and connecting it with an image of a random pattern of “stars” embedded in a label, providing instantaneous authentication and copy-detect protection,” stated Covectra President, Steve Wood. “Since barcodes can be easily copied, this new solution makes counterfeiting virtually impossible – which is especially critical when it comes to the pharmaceutical industry when counterfeit goods can be life threatening,” he added.
Using smartphone technology a user can scan the 2D barcode with a mobile device, and a photographic image is taken with the smart phone. The app’s software then identifies and validates the barcode. Upon authentication, product information and customized marketing messages can also be displayed by the brand owner.
Covectra will be exhibiting the StellaGUARD security label along with its new ATLAS L1/L2/L3 site/line serialization system at this year’s Interphex in New York City from March 21-23. Covectra can be found at Booth #1728. If you have additional questions or would like to line up an appointment to speak with one of our brand protection experts, please contact us at 508-621-7327.
Headquartered in Westborough, Massachusetts, Covectra offers multi-layered brand integrity and protection solutions, including its serialization-based AuthentiTrack technology, which includes serial number generation, event repository and event repository management; packaging line serialization, and front-end software applications such as ControlTrack to utilize serial numbers for a variety of business benefits, including counterfeit detection, adherence, and returns verification.
A Gift to the Counterfeiter: Serialized QR Codes
EU Falsified Medicines Directive: An Overview
Blockchain: NextGen Brand Safety & Protection
European UDI Forum
April 24-25, 2019 - Brussels, Belgium
IACC 2019 Annual Spring Conference
May 15-17, 2019 - Boston (MA), USA
June 11-13, 2019 - London, UK
GTDW Anti Illicit Trade & Brand Protection Summit & Expo China
June 18-20, 2019 - Shanghai, China
Pharmaceutical Packaging and Labelling Summit
June 18-20, 2019 - Zurich, Switzerland
SMTA / CALCE 2019 Symposium on Counterfeit Parts and Materials
June 25-27, 2019 - College Park (MD), USA
INTERPOL World 2019
July 02-04, 2019 - Singapore
A-CAPP Center 5th Annual Brand Protection Strategy Summit
September 24-25, 2019 - East Lansing (MI), USA
LUXE PACK Monaco
September 30 - October 02, 2019 - Monaco
September 2019 - Montreux, Switzerland