A new study from Juniper Research has found that the number of QR code coupons redeemed via mobile will reach 5.3bn by 2022, up from an estimated 1.3 billion in 2017.
The new research, Mobile & Online Coupons: Leading Vendors, Technologies & Market Forecasts 2017-2022, finds that the use of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage, with Apple leading the way.
The second coming of QR codes
Recent changes by Apple, to include QR code reader functionality as part of the camera application on iPhone devices, has led Juniper to revise upwards our mobile coupon forecasts. Juniper forecasts that over 1 billion mobile devices will access coupons through QR codes by 2022.
Research author Lauren Foye explained: "Apple’s addition of QR code reading facilities directly addresses a major barrier for use in Western markets. The lack of an in-built reader had been a hindrance, with consumers needing to download a separate QR code scanner app".
Juniper believes retailers are set to take advantage of an increasingly receptive audience for QR codes. For example, US retailer Target announced a QR code-based payments system to scan offers directly to their device stored payment cards, which can then be scanned at checkout for instant payment.
New technologies set to boost loyalty
In addition, the research found that mobile enabled loyalty cards will double, with nearly 4bn cards set to be active by 2022, up from 2bn in 2017. Growth will be aided by digitalisation of offers, alongside newer, innovative technologies being applied by retailers.
In addition, the research found chatbots and voice assistants as major driving factors in delivering consumer loyalty, with these programmes aiding in delivering recommended offers and incentives, as well as addressing any customer queries. However, teething problems such as misunderstood queries or incorrectly recorded information risks alienating users.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.
The Evolution of Brand Protection: The Emergence of a New Generation and a Unique New Technology
StellaGuard™ Security Label from Covectra: Converging Smart Technologies To Provide Universal Brand Protection
Who’s Infiltrating Your Supply Chain?
The smartphone: a new tool to spot fake products
Leveraging anti-counterfeiting technology to secure the serialized supply chain for pharmaceuticals
How Manufacturers Should Work Closely with the Big 3 and HDMA Wholesalers to Comply with DSCSA in 2017 and Beyond - Part 2
How Data Standards, Serialization & Authentication Correlate in Coding of Products
Serialization for the Premium Beverage Industry: A Solution for Brand Integrity
Tamper-proof Pharmaceutical Packaging: FMD & the Future of Closure Seals Standardization
NEW REPORT: Taggants / Forensic Markers for Anti-Counterfeit, BP, Product Authentication, Diversion Detection & Overall Product Security
Security Paper Market by Security Feature, Application and Region - Global Forecast to 2021
Food Authenticity Market by Target Testing, Technology, Food Tested and Region - Global Forecast to 2022
Smart Label Market Analysis by Technology, by Component, by Application, by End-user & Segment Forecasts 2014 - 2025
Global Market Study on Holographic Films: Pharma End Use Industry Segment to Increase 2.2X in Terms of Value over Forecast Period
Pharmaceutical Packaging Market by Product Type - Global Opportunity Analysis and Industry Forecast, 2014-2022
Anti-Counterfeit Packaging Market by Technology, Usage Feature, End-use Sector and Region - Global Forecast to 2021
Europe Portable Counterfeit Detector Market Report 2016
Nano & Other Innovative Anti-Counterfeit Technologies 2016: 40 Anti-Counterfeit & Track-and-Trace Technologies for 15+ Industry Sectors
Global EPedigree Software Market 2016-2020
Pharmaceutical Anti-Counterfeiting Technologies Market Forecast 2016-2026: RFID, Taggants, Barcodes, Holograms/OVD & Others
Wines & Spirits - Anti-Counterfeit, Brand Protection & Product Authentication
The Future of Global Security Printing Markets to 2020
Food Traceability Technologies Market 2015-2025: EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS
Luxury Accessories, Beauty & Apparel: Anti-Counterfeit & Brand Protection
Global Anti-counterfeit Packaging Market 2015-2019
World Anti-counterfeit Pharma & Cosmetics Packaging - Market Opportunities & Forecasts, 2014-2020
Anti counterfeit, brand protection & tamper evident solutions
Global Anti-Counterfeit Packaging Market in Security Documents & Event Ticketing: 2014-2020
Anti-Counterfeit Packaging Technologies Market Forecast 2014-2024 & Future Prospects for Leading Companies
Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones
20th Anti-Counterfeiting & Brand Protection Summit
Jan.29-31, 2018 - San Francisco (CA), USA
Pharmapack Europe 2018
Feb.07-08, 2018 - Paris, France
Feb.22-23, 2018 - Las Vegas (NV), USA
Food Fraud 2018: A global insight
Mar.01, 2018 - London, UK
4th Anti-Counterfeiting Pharma 2018
Mar.06-07, 2018 - London, UK
Anti-Counterfeiting Forum 9th Annual Seminar
Mar.15, 2018 - Farnborough, UK
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
Mar.20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
Mar.22, 2018 - Kuala Lumpur
Apr.17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
Apr.26-27, 2018 - London, UK
May 29 - June 01, 2018 - Milan, Italy
Jun.25-27, 2018 - London, UK
Sep.2018 (dates tbc) - Switzerland
Anti-Counterfeit & Currency Expo (ACCE)
Nov.06-08, 2018 - Las Vegas (NV), USA