Kezzler revealed today that it is set to announce the opening of their Chinese office in Beijing, at tomorrow’s AIPIA Summit in Shanghai.
The office will add to the company’s existing global network of offices in Norway, India, the USA, Singapore and the Netherlands.
The global leader in serialization technologies has a long history of deploying solutions in Asia for major multinational brands across sectors ranging from fast moving consumer goods and agri-inputs, to pharmaceutical products and luxury items.
Through the application of unique, secure and traceable codes to every product item, Kezzler helps companies overcome unauthorized distribution and the challenges posed by counterfeit goods, as well as supporting their consumer engagement efforts. Brands that have deployed Kezzler’s solution in the region to date include Reckitt Benckiser Group and Pfizer Viagra.
Commenting on the announcement Kezzler's CEO Christine Akselsen stated, “We have proven technology to fight counterfeit products in Asian markets. The Chinese market is the second-largest consumer market in the world. There are regulations initiated in China to fight counterfeiting and ensure food safety addressing the concerns of consumers. In this space, Kezzler offers solutions to companies, protecting their brands and building trust with consumers. Our technology platform can save companies large amounts in lost revenue, while keeping consumers safe.”
“With the opening of our Beijing office we look forward to growing our work in the region further and building on 16 years pioneering innovation in the industry with the objective of solving real-world problems such as unauthorized distribution, changing regulatory requirements and the need to ensure traceability and sustainability throughout the supply chain,” Akselsen added.
Earlier this year Kezzler announced that over six billion products will carry its unique codes worldwide in 2019, with the company recording an average of four million API calls per day.
The Kezzler team will be delivering the opening keynote address tomorrow morning at AIPIA on "How the use of unique identities empowers your business."
Kezzler's Head of Sales, John Beerens will draw on Kezzler’s experience to demonstrate how the combination of serialization and smart packaging can solve real world problems in the current and future market.
Kezzler pioneered what has become an industry. The serialization concept presented to the U.S. Food and Drug Administration (FDA) in 2003 regarding pharmaceutical products was considered an unlikely scenario at the time, but is now a reality. Since then Kezzler’s solutions have been boosted by complementary technologies such as smartphones. Lately, the importance of securing accurate data in order to exploit new business opportunities has gained widespread acceptance. This is in turn reinforced by the possibilities lying within Industry 4.0, machine-learning and blockchain.
The Kezzler platform provides such highly valuable and structured data. Its technology gives every item a unique, secure and traceable identity in the form of a code connected to a software platform designed for flexibility and scale. Its patented solutions are deployed by global brands worldwide to protect their brand, provide supply chain visibility and for connecting with consumers.
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