Imagine a packaging-line in motion wherein a container while being sealed with plastic cap auto-acquires per-piece unique & scan-able signature. It will be worthwhile to repeat that the said unique signature is auto-acquired on packaging-line as cap is being sealed and not just unique number-system/tracking-code printed during manufacturing. Neither unique signatures are result of randomized patterns/fibers/structures as those can not be authenticated in instant,automated and precise manner by standard smartphone scan. Said signature gets scanned automatically and seamlessly very much like standard QRcode scan. Unique credential that is being auto-acquired on packaging-line is single-point technology for anti-counterfeit, tamper-evidence and re-fill protection.
No more limitation of traditional holograms, serialization, miscellaneous overt/covert out of special-print, special-material and special-manufacturing as all these gets leaked and manipulated easily and eventually brand-owners become victim of various form of connivance between packaging-staff, label vendors, supply chain partner and third party market investigative agencies. QRcoding shown in picture below is merely a tracking-code for auto-generated unique security credential of smartDNA in database. Many times industry is misled that hologram with unique QRcode makes hologram unique conveniently hiding the fact that only QRcode varies, during scan there is no differentiation between standard QRcode or special- effect QRcode and there is no way to detect intentional mis-reporting by sales-force or market investigative agencies.
For effective solutioning, QRcode as tracking-code in capping system should be supported with authenticable security feature. And all these delivered at cost parity with traditional serialized holograms. This with the added bonus of no need for additional physical security label on product/packaging, which makes it even more exciting.
Sounds like a imaginative script for packaging technologist? It is reality now. LINKSMART offers globally patented smartDNA solution directly integrated in cap wads and hence no additional operation on packaging-line is really needed. instead of holographic wad now it is time to transition to smartDNA’ed wad. Each cap once sealed generates a unique signature is scan for registration. Even if same cap and wad seal is reused it auto-generates a different signature and tampering is instantly indicated. smartDNA security credential gets automatically scanned seamlessly during standard QRcode scan. QRcode can be directly printed on the cap-surface as well on packaging-line. Typically cap-top has brand-logo embossed but in this scheme brand-logo is virtually embossed and visible through "authentication-scan of smartDNA unique signature" on smart-phone screen providing an opportunity for brands to display brand logo on each authentication. smartDNA App also provides brands with option to run campaign/surveys, redeem loyalty points among other possibilities. A disruptive technology has now been made simpler for application on packaging line. Shrink-sleeve around cap portion may not be needed which is another optimization along with carbon footprint benefit.
LINKSMART is partnering with reputed capping system/ holographic wad vendors to offer end-to-end solution to their customers (brand-owners) in technology collaboration such as brand-owner gets ready-to-use package. Today leakage and connivance happens even with most sophisticated packaging-vendor because of big money involved in counterfeiting. As concluding statement it may be noted that unlike other technologies even if cap-vendor does excess unofficial production of smartDNA’ed enabled caps in connivance with counterfeiters, brand-owners will not worry and there is no need of ensuring physical access control or dependence on human integrity.
Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution
(De La Rue Authentication Solutions)
The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used
bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global
brand issue. For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.
Epson builds market awareness of authentic product through implementation of layered AC tech
(De La Rue Authentication Solutions)
Epson Latin America estimated that 20% of the product in the market was counterfeit and entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised. Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.
The StellaGuard™ solution leverages the benefits of a barcode and connects it with a three-dimensional visual reference that provides instantaneous authentication with copy-detect protection. StellaGuard™ is a patented and elegant solution to protect your assets, enabling trusted stakeholders, including customers, to authenticate a product using common everyday smart devices.
The smartphone: a new tool to spot fake products
The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.
Pharma Security World 2018: "Anti-counterfeiting and Brand Safety"
March 20-21, 2018 - London, UK
Global Illicit Trade Summit 2018: Out of the shadows
March 22, 2018 - Kuala Lumpur
4XScience 2018 E2E Supply Chain Serialization Benchmark Workshop
March 27-28, 2018 - Brussels, Belgium
Robert Schuman Foundation conference: Smuggling, counterfeiting and the financing of terrorism – mobilising economic stakeholders
April 11, 2018 - Brussels, Belgium
April 17-19, 2018 - New York (NY), USA
4th Global Brand Protection EU Innovation Programme (GBPIP)
April 26-27, 2018 - London, UK
IACC 2018 Annual Spring Conference
May 16-18, 2018 - Seattle (WA), USA
May 29 - June 01, 2018 - Milan, Italy
Partnership for Safe Medicines 2018 Interchange
June 07, 2018 - Washington D.C., USA
June 25-27, 2018 - London, UK
September 2018 (dates tbc) - Switzerland
Rx-360 Global Life Science Supply Chain 2018 Conference: Driving Innovative Quality Strategies
September 25-26, 2018 - Miami (FL), USA
2018 A-CAPP Center Brand Protection Strategy Summit
October 02-03, 2018 - East Lansing (MI), USA
13th Security Document Summit (SDS)
October 17-18, 2018 - Beijing, China
Anti-Counterfeit & Currency Expo (ACCE)
November 06-08, 2018 - Las Vegas (NV), USA