PR: First-ever Fight the Fakes face-to-face partner meeting

Fight the Fakes campaign partners representing healthcare professionals, academia, NGOs, the generic and research-based pharmaceutical industry, healthcare distributors, and consumer protection organizations met today to work on their future plans to raise awareness of the widespread sale and use of falsified medicines across the world.

With virtually all countries around the world impacted by fake medicines, with potentially 15 per cent of medicines worldwide being fake and up to 30 per cent in some regions, this a real danger to public health. By passing themselves off as something they are not, fake medicines put people at risk, contribute to resistance of genuine treatments and undermine confidence in health systems. As the campaign approaches its four-year anniversary, Fight the Fakes is gathering pace in its efforts to raise awareness of this public health danger. Partners today reinforced their commitment to the campaign and the issue of falsified medicines, committing themselves to tangible actions to further raise the profile of this global health threat.

Today, Fight the Fakes is proud to announce that the National Association of Boards of Pharmacy (NABP) has joined the campaign, bringing the total number of partners to 34. In signing up to join Fight the Fakes, the partners’ commit to raising awareness across their organizations around the world. In this way, Fight the Fakes reaches not only the general public via its social media campaign, but also thousands of nurses, pharmacists, researchers, NGOs and foundations, academic institutions and their students, employees involved in mHealth, pharmaceutical wholesalers, the research-based and generics pharmaceutical industry.

By joining Fight the Fakes, NABP will take the Fight the Fakes campaign to their members in the USA, Guam, Puerto Rico, the Virgin Islands, Australia, Bahamas, Canada, and New Zealand. “We appreciate the efforts that Fight the Fakes has undertaken to educate the public about the prevalence and the dangers of falsified medications. This outreach is especially vital today, when fake medicines pose a global public health threat.” Melissa Madigan, NABP Policy and Communications Director.

About Fight the Fakes

Fight the Fakes is a campaign that aims to raise awareness about the dangers of fake medicines. The campaign gives a voice to those who have been personally impacted and shares the stories of those working to put a stop to this threat to public health. It seeks to build a global movement of organizations and individuals who will shine light on the negative impact that fake medicines have on people around the globe and to reduce the negative consequences on individuals worldwide.