Epic Rights, a leading music merchandising and branding company, announces their official partnership with counterfeit software leader CounterFind to combat counterfeit merchandise and pave the way for online brand protection within the music industry.
Epic Rights' roster of artists includes: KISS, AC/DC, Aerosmith, Def Leppard, Lionel Richie, Billy Joel, Woodstock Festival, and the estates of John Lennon and David Bowie.
"In the past 5 years, online counterfeiting of artist merchandise has grown explosively worldwide, confusing fans with inferior product and unapproved designs, and with the artist losing sales. Until now, there have been no real tools developed to fight it," said Jesper Poulsen, Epic Rights SVP, Artist & Brand Development. "We are excited to be joining CounterFind in bringing real solutions to this global issue."
CounterFind is the leader in fighting and eliminating counterfeit merchandise for sports and entertainment trademark-holders on social media sites like Facebook and Instagram. CounterFind's software not only finds all ads marketing counterfeit, but also shuts them down in real time. Human intelligence paired with image recognition and a complex filtering formula enable CounterFind's technology to learn counterfeiters' new marketing tactics as they develop.
"Print on demand platforms have gotten away with allowing counterfeiters to use the name and likeness of artists for far too long," CounterFind Founder Darren Woodson says. "It's important to remove all the counterfeit sold online because fans normally can't tell the difference between a legitimate product that supports their favorite band, and one that hurts them."
With the explosion of online retailers who fulfill print-on-demand orders, the world's largest brands in sports, entertainment and luxury are losing more than $135 billion dollars per year in lost revenue due to the sale of counterfeit goods.
About Epic Rights
Epic Rights is a leading artist services company in the music industry, representing many top artists and providing a broad scope of services, including: concert merchandising, retail and licensing, official artist ecommerce shops, VIP ticketing, official fan communities, and trademark registration consultation. Epic Rights is headquartered in Los Angeles, California.
Dallas, Texas based software company CounterFind was founded by former Dallas Cowboy, and current ESPN analyst Darren Woodson in 2016. CounterFind is turnkey technology used by the world's leading sports and entertainment brands to remove all counterfeit merchandise sold on social media sites including Facebook and Instagram in real time.