PR: Authentic Vision and AutoTeile mit Qualität Germany (ATQ Germany) partner to reduce counterfeits in automotive industry

Authentic Vision, a leading provider of anticounterfeiting and authentication solutions, announced it is partnering with ATQ Germany E.K. (AutoTeile mit Qualität Germany) to implement their authentication solution across ATQ Germany’s lines of OEM automotive parts. The partnership expands Authentic Vision’s reach in the automotive market segment and provides ATQ Germany E.K. with Authentic Vision’s industry-leading authentication solution.

Automotive parts and components counterfeiting are a global problem that has infiltrated nearly every corner of the industry despite governmental and industry group efforts to curb counterfeits. Counterfeiter parts may look similar to OEM parts, however counterfeit automotive parts may not meet the safety, performance and durability standards of genuine automotive components.

ATQ Germany, a manufacturer of tested, OEM-quality automotive parts, has selected Authentic Vision’s anticounterfeiting and authentication solution. Authentic Vision’s anticounterfeiting solution and its easy-to-use CheckIfReal app assure consumers they are purchasing genuine ATQ Germany automotive parts.

“Our partnership with ATQ Germany E.K. assures consumers they have purchased genuine automotive parts that meet stringent manufacturer specifications for safety, performance and durability. We are pleased to be working with ATQ as a high-quality automotive components supplier and to bring our authentication solution to their supply chain. We are excited about the partnership and the benefits it provides to ATQ Germany E.K’s supply chain and customers,” noted Thomas Weiss, CEO and Founder, Authentic Vision.

“Automotive consumers rely on reliable OEM automotive parts to ensure the safety and performance of their vehicles. Consumers have come to trust ATQ Germany E.K.’s high-quality automotive parts, and with Authentic Vision’s authentication solution, they can be assured they are getting genuine ATQ Germany E.K. parts. Authentic Vision’s anticounterfeiting solution is an important differentiator in the marketplace and will allow us to drive greater consumer engagement through the CheckIfReal app,” said Mohamed Baali, Business Manager, ATQ Germany E.K. 

About Authentic Vision

Authentic Vision provides anticounterfeiting and authentication technologies designed to protect your organization`s investments in product innovation, brand value and reputation while creating new opportunities to increase trust and engagement with consumers. The company`s unique holographic fingerprint tag, mobile authentication app and real-time analytics capabilities protect physical assets from counterfeiting and alert brand and product owners to potential fraudulent activity. Their anticounterfeiting and authentication technologies help to minimize lost revenues and mitigate liability due to counterfeits and create new opportunities to engage with consumers through loyalty programs, incentives and future experiences that bridge the physical and digital worlds.

About ATQ Germany

ATQ-Germany E.K. represents quality, high requirements in manufacturing quality and fitting reliability. With quality, speediness and service ATQ-Germany sets trends in the worldwide aftermarket. The quality of our products and our extremely high standard of service are key to achieving customer satisfaction. Quality is one of our most important business objectives.