SEA Vision is delighted to announce that Alberto Negri has taken over as the Group’s new Chief Commercial Officer with effect from today’s date.
Alberto has been with SEA Vision for some time in a variety of posts, contributing to its growth as Sales and Marketing Manager. He will now be guiding the Sales Team towards the achievement of the organisation’s medium and long-term objectives, and he will support Pietro Cassani and Michele Cei, SEA Vision Chairman and CEO respectively, in managing the Group’s growth.
“We wish Alberto all the best in his new professional role within the organisation,” stated CEO Michele Cei. “He has already performed brilliantly in various posts, always showing a great spirit of service to the company. Alberto is eager to take on the challenges of his new position and we are confident that he will be able to further expand our business’s perimeters and lead it into the future.”
The Chairman and the entire Board thank Marco Baietti – who is leaving SEA Vision because of new professional commitments – for the excellent results he has achieved for the company.
Cut out counterfeit attempts? Reid Fruits and Laava show it’s possible
Over three years, Reid Fruits drastically reduced the number of counterfeit attempts on their premium Tasmanian cherries, sold in Asian export markets where the brand was in high demand and had a strong reputation that was at risk from inferior products sold under fake Reid Fruits branding.
In the 2019-20 season, in a bid to fight the fakes, Reid Fruits introduced Laava Smart Fingerprints® on its cherry boxes bound for 20 export markets. The result: only 10 counterfeit attempts, all of which were automatically stopped by the Laava platform.