Fight against counterfeiting by empowering your consumers (the smartphone: a new tool to spot fake products)

Author: Arjo Solutions
Document type: .PDF whitepaper

Abstract:

The development of new smartphone technologies offers brands the opportunity to fight counterfeiting more efficiently and drive competitive differentiation by turning their products into smart assets. This paper examines the process of placing the consumer as one of the key actors against illicit trade and creating new business intelligence capabilities for brands.

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