Avi Chaudhuri, PhD (Chief Scientist, Systech) Document type:
Virtually all brands face the threat of product counterfeiting and gray market diversion. But there are two other key challenges that concern brand owners today. The need to keep pace with interactive packaging technologies for consumer engagement is certainly one. At the same time, rapidly expanding global supply chains make it difficult to know exactly where your products are and if they are being sold by trusted partners as intended.
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- What the switch to a digital connected packaging program can do for brand owners
- How interactive engagement elevates supply chain security with critical product data and consumer insight
- Why item-level digitization is the best choice to meet three core requirements: protection, engagement and traceability
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