The Evolution of Brand Protection: The Emergence of a New Generation and a Unique New Technology

Author: Avi Chaudhuri & Jim Lee, Systech International
Document type: .PDF whitepaper


A recent trend in high-end technologies is to place them in the context of a generational scheme, as is the case with mobile phones, software applications, and computer hardware, among others. Significant new advancements are said to belong to the next generation in contrast to prior (and often poorer) antecedents. We argue in this paper that the same proposition holds true for brand protection technologies. There has been a continual evolution of anti-counterfeiting solutions over the past two decades and, as with any evolutionary process, the forces of natural selection have had clear impacts by way of business adoption.

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