Even with the best medication prescriptions, without proper patient adherence, health outcomes cannot improve. In this interview, Dr. Bear speaks in detail about some of the challenges that doctors and patients face together on the road to better health. As this thought-provoking conversation unfolds, Dr. Bear sheds new light on a technology that has the potential to improve lives, save costs, and increase patient loyalty: serialisation. Serialisation is a secure methodology for promoting prescription medication adherence and can be the "golden key" that unlocks the door to more efficient and satisfying health outcomes for patients and physicians as well as a way to lock in brand loyalty for manufacturers.
Dr. David Bear, Chief Medical Officer and Chairman of Covectra, Inc., is a former professor of psychiatry, developer of the largest telepsychiatry program in the U.S., and consultant to a major narcotics treatment program.