Protect Your Brand from Counterfeiters: 10 things to know about Brand Protection

Author: Authentix
Document type: .PDF eBook

Abstract:

Companies build brand recognition through quality products and services, distinguishing themselves from the competition. A strong brand is an extremely valuable asset; and it makes sense to protect it. If left vulnerable, a company’s supply chain becomes an easy target for illicit activities like diversion, counterfeiting and tampering, which often leads to public endangerment, costly lawsuits, fraudulent warranty claims and other consequences.

This eBook features 10 things you need to know about protecting your brand against counterfeiters and providing legitimate products to your consumers:

• Understanding the risks of counterfeiting
• Brand Protection proactive approach
• Effective multi-layered solution
• And more…

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