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Macallan Whisky picks Izon® Technology as part of a comprehensive anti-counterfeit solution

Author: De La Rue Authentication Solutions
Document type: .PDF case study

Abstract:

The Edrington Group, makers of world renowned The Macallan Highland Single Malt Scotch Whisky, faced a challenge when re-filled used bottles, intact with labels, began appearing on shelves under their brand name. This posed a serious consumer safety, as well as a global brand issue.

For a solution, they turned to Authentication Solutions for the key overt component of a comprehensive solution.

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