Counterfeiters are no longer criminals or gangs in back alleys, but rather a group of sophisticated individuals equipped with tools and technology. Organized crime groups have counterfeit ‘special agents’ that study brand security features, labels soon after launch and start to emulate it with alternate technology, thus defeating the intent. With the increasing sophistication of counterfeiter’s techniques, there is an increasing need for technologists to develop secure solutions to distinguish genuine products from frauds, incorporating labels with unique effects and less obvious aspects of identification into the design of goods.
Brands also need to understand how counterfeiters fool consumers in their industry and be cautious about the types of platforms that are being leveraged for illegal activity. They must consider recent shifts in consumer buying behavior and counterfeiters’ motivations. Ultimately, regularly updating anti-counterfeit labels is key for brand protection.