Beauty Brand Tackles Counterfeiting and Diversion Head On: OZNaturals Case Study

Author: Systech
Document type: .PDF case study

Abstract:

Product counterfeiting and diversion plague every industry. It’s an indisputable fact. That’s why brands like OZNaturals, a leader in natural skincare, are proactively confronting these supply chain threats.

Check out this case study to learn:

• How counterfeit and diversion issues can tarnish brand reputation and value among retailers

• Why the manual serialization/tracking solution OZNaturals originally deployed was somewhat effective but not nearly enough to combat the threat

• How OZNaturals is utilizing its existing product packaging to empower distributors and customers to ensure every product is authentic and being sold as intended

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