Brief: Gucci awarded $9m in counterfeiting case

Gucci America has won $9m in damages from counterfeiters that used dozens of websites to sell knock-off copies of its products.

The chances of Gucci actually getting hold of the damages is probably slim as it is generally extremely hard to trace the owners of the websites, and none showed up in court to defend the case.

Also, the individuals or groups behind the sites are becoming increasingly skilled at siphoning cash away from the Paypal accounts used to receive cash so there is little to be seized by enforcement operations such as the In Our Sites initiative run by US Immigration and Customs Enforcement (ICE), reports

More importantly for Gucci, the fashion firm secured ownership of 89 domain names that were being used to sell the fakes, which fraudulently used Gucci's trademarks, logos, product images and descriptions. That disrupts the activity of the criminals behind the activity but has been likened to a game of whack-a-mole – other fraudulent sites will be set up to replace those taken down.

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