People: Avery Dennison appoints senior Euro sales director

US packaging company Avery Dennison has appointed Noel Kasmi as senior sales director for its European label and packaging materials operations.

Kasmi has been with the company since 1995 and was previously sales director for the southern European region. He takes over from Gernot Ritzdorf, who is taking up a new position at the company.

His key priorities will include finding ways for Avery Dennison to support customers in growing their businesses, intensify customer responsiveness, further develop the company's service business, and ensuring the "integration of the customer perspective" in new products and services.

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