Dr Mark Deakes will lead the organisation as it pushes developments in new anti-counterfeit technologies.
Disruption caused by attacks on shipping in the region has led to the largest diversion of international trade in decades.
DNA tags will allow consumers to get detailed information about the origin and circularity of the silk they purchase.
Prioritising online marketplaces with a customised brand monitoring strategy is the key to tackling counterfeits in APAC.
ConnectQR generates and manages QR codes without any input from YPB, adding another revenue stream for the firm.
TaoBao, WeChat, DHGate, Pindoduo and Shopee are among USTR's latest list of online marketplaces that allow counterfeits.
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